Comparison
The Alternative to Traditional Attribution Platforms
Traditional attribution platforms rely on third-party cookies, with inflated and inaccurate data. Growth OS uses server-side tracking via OAuth2 to cross-reference Ads spend with actual Shopify revenue, calculating True Profit and not just the ROAS reported by Ads platforms.
Why are traditional attribution platforms no longer enough?
Traditional attribution platforms depend on browser cookies and pixel-based APIs. With iOS ITP, Privacy Sandbox, and ad blockers, up to 30% of conversion data is lost. Moreover, these platforms do not integrate real financial data: they show ROAS, but not True Profit with COGS automation and EBITDA monitoring.
| Feature | Traditional Platforms | Growth OS |
|---|---|---|
| Tracking Method | Browser Cookie (3P pixel) | Server-side ingestion (OAuth2) |
| iOS/ITP Resistance | ❌ Degraded (-30% data) | ✅ Zero impact |
| True Profit (P&L) | ❌ Not available | ✅ Automatic with COGS |
| Real-time EBITDA | ❌ Not available | ✅ Updated per order |
| COGS Automation | ❌ Revenue only | ✅ OAuth2 Shopify Import |
| Multi-touch Attribution | ⚠️ Limited | ✅ 4 models (first/mid/last/influenced) |
| Multi-tenant Isolation | ❌ N/A | ✅ RLS database-level |
| Project Management | ❌ N/A | ✅ Integrated CollabHub |
| Average Price | €300-800/mo | From €149/mo |
| Agency Revenue Share | ❌ Does not exist | ✅ 20% net of VAT |